Amazon boss Andy Jassy says Prime Video is now a profitable business in its own right, with annualized revenue in the tens of billions of dollars. He communicated this information in the following call. the publication of quarterly financial results. A statement that confirms the growing weight of the streaming platform in Amazon’s activities, while its spending on content continues to increase.
Profitability for Prime Video
“Prime Video has become a major business with annualized revenues in the tens of billions of dollars and is now profitable on its own.”declared the head of Amazon during the conference call with investors. He referred to an annualized estimate based on the current pace of activity.
This growth is accompanied by significant investments in films, series and sporting events. Prime Video content spending reached $5.9 billion in the third quarter of 2026, an increase of 7% year over year. This endowment allows Amazon to finance its original productions, but also its rights acquisitions and its sports broadcasts.
Andy Jassy highlighted in particular several series that contribute to the platform’s success: Carrie, The summer I became pretty, the boys, Off campus, radioactive dust AND Reacher. The latter attracted 66 million viewers worldwide during its first 28 days of broadcast of its fourth season, according to Amazon. The fifth season is filming and the series has already been renewed for a sixth.
Cinema and sports strengthen the platform
Cinema is another driving force of this activity. Amazon MGM Studios has surpassed $1.2 billion in global box office revenue since the beginning of 2026. The group attributes this result in particular to the success of last chance projectthe film starring Ryan Gosling that grossed $684 million worldwide, in addition to TRUE with Anne Hathaway.
Sports rights also play an increasingly important role. Amazon especially highlighted the performance of Thursday Night Football: the first six games of the season gathered an average of 17.7 million viewers, an increase of 16% compared to the previous season’s average. The second season of the NBA on Prime Video attracted more than two million American viewers during its inaugural doubleheader.
Despite Andy Jassy’s statements, Amazon does not publish a detailed independent income statement for Prime Video. The streaming platform is integrated into the subscription services category that also includes subscriptions. Amazon PrimeAmazon Music, Audible and other offers. Therefore, it remains impossible to know precisely its turnover, its total costs or its profit margin based on the group’s public results.
However, Amazon’s message is clear: Prime Video is no longer presented solely as a benefit aimed at retaining Prime members. Its manager now presents the service as a profitable and large-scale activity, capable of supporting massive investments in content.
