Netflix now welcomes TF1+ shows directly on its interface in France, an important advance for both the streaming platform and the French audiovisual group. The idea is simple: allow Netflix subscribers to access some of TF1’s content without leaving the app. But this integration is accompanied by a detail that may bother users stuck with an ad-free experience: TF1+ content retains its ad breaks, even for Netflix subscribers who pay for an ad-free plan.
The good news is that Netflix isn’t making this new feature inevitable. One option allows you to completely hide TF1+ programs from your profile settings. The operation is quick, but it must be repeated profile by profile if several people use the same account.
TF1+ on Netflix: practical integration, but with advertising
The arrival of TF1+ on Netflix marks a new stage in the platform’s strategy, which is no longer limited only to its own productions, classic licenses or live events. In France, Netflix is ​​also becoming the gateway to the channels and content of a historic television player. This novelty was already announced during the partnership between Netflix and TF1 to broadcast the group’s channels and programs.
In fact, subscribers can see TF1+ programs appear on Netflix, whether fiction, entertainment programs, series or on-demand content. The objective is obvious: to enrich the catalog visible from the Netflix home page and prevent the user from having to multiply applications. But this logic of aggregation also blurs the line between paid streaming and advertising-supported television.
This is where the topic becomes sensitive. Ads linked to TF1+ programs do not disappear because the user has an ad-free Netflix Standard or Premium subscription. In other words, the absence of advertising in Netflix movies and series does not automatically apply to TF1+ content. This nuance deserves to be well understood, especially since the promotion of TF1 channels and programs on Netflix.
How to disable TF1+ on Netflix
Netflix has provided a dedicated option for subscribers who want to maintain an interface focused on the platform’s regular content. Therefore, there is no need to modify your subscription, contact customer service, or perform complex configuration.
How to follow from a computer or the app
1/ Open Netflix from a web browser, connected TV, or the mobile app.
2/ Access your profile icon.
3/ Choose the option to manage profiles.
4/ Select the profile in question.
5/ Go down in the profile configuration to the option linked to the TF1+ programs.
6/ Uncheck the corresponding box, then save the modification if Netflix asks you to do so.
Once this setting is applied, TF1+ programs are no longer simply removed from the home page: they also disappear from the search results for the profile in question. This means that a user who voluntarily types the name of a TF1 show into Netflix should no longer see it appear if the option has been disabled.
A setting to repeat for each Netflix profile
The most important point to remember is that this setting works at the profile level, not the general account level. If a household uses multiple Netflix profiles, each maintains its own settings. One adult’s profile can hide TF1+, while another profile can still show the group’s content.
This operation is consistent with Netflix’s personalization logic, which has long been based on specific recommendations for each user. Also avoid imposing a single option on the entire family. On the other hand, it is necessary to perform the manipulation several times if the goal is to eliminate TF1+ integration everywhere.
Why some subscribers will want to remove TF1+ from Netflix
The presence of TF1+ on Netflix will not necessarily be perceived in the same way by all subscribers. For some of the public, onboarding may be convenient: a single app, a familiar interface, centralized recommendations, and simplified access to popular programs. For others, it is quite the opposite: the arrival of television content with advertising can give the impression of overloading an already very busy interface.
The issue of advertising is central. Netflix has already developed its own advertising offer, a model that has been gaining momentum for several years, as demonstrated by the evolution of the ad-supported Netflix subscription in France. But with TF1+, the situation is different: even a subscriber who voluntarily chooses a more expensive Netflix plan to avoid ads can find them in these specific programs.
This detail becomes even more important as Netflix prices have increased in recent years. In France, the Premium plan reaches 21.99 euros per month, a price that can reinforce the expectation of a more fluid and less intrusive experience. This increase had already been detailed during Netflix’s price increase in France.
TF1+ on Netflix: a sign of streaming transformation
Beyond the simple uncheck setting, this new feature illustrates a broader evolution of the market. Platforms seek to become universal access points to entertainment, while traditional channels want to reach audiences who watch less traditional television. TF1+ has been part of this strategy since its launch, after the discontinuation of Salto, with an offer designed for free streaming financed by advertising. The service was presented as a new starting point for the group during the announcement of TF1+, TF1’s free streaming service.
For Netflix, the challenge is to keep subscribers on its app longer. For TF1, it’s about finding audiences where they already exist. For the user, the choice will depend mainly on their habits: some will appreciate having more content in the same place, while others will prefer to deactivate TF1+ to maintain a cleaner interface and without additional adware.
This deactivation option therefore has the advantage of leaving control to the subscriber. The integration of TF1+ into Netflix can be seen as an enrichment of the catalog or as an intrusion of traditional television into a paid streaming environment. In both cases, the adjustment allows you to decide easily, profile by profile, according to the actual use of each one.
